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Showing posts from December, 2017

The Path To Purchase: In-store shoppers want to read online reviews

90% of people use their smartphones in stores while they shop. 77% of all shoppers use a mobile device to search for product information while shopping in physical stores according to a consumer study commissioned by Salsify.

Digital interactions now influence 56 cents of every dollar spent in brick-and-mortar stores, according to Deloitte Consulting. These findings underscore the importance for retailers and brands to integrate digital and mobile into their marketing plans and business strategies.
In the digital realm, just having an online presence is no longer enough, to satisfy the growing demands and expectations of today’s digital consumer, it’s now critical to have an in-store shopping experience that is optimized for mobile phones. Retailers and brands must provide in-store shoppers at the point of sale with rapid access to information, relevant product content and customer reviews. Engaging with shoppers offers an opportunity for retailers to learn about any issues they may be …