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Showing posts from August, 2017

Is User Generated Content Right for Your Brand?

User generated content (often abbreviated to UGC) is promotional brand content created and shared by users, fans, and brand advocates. As opposed to influencer marketing, UGC is unpaid and usually created by average, everyday consumers. 
Users choose to share UGC either because they’re happy with a brand experience and want to share it, or because they’ve been incentivized to do so through a brand-run contest or promotion. It can take many shapes — from an Instagram post, to an online review, blog post, or something as simple as a single Tweet.
If it seems like UGC is everywhere, that’s probably because lots of brands are incorporating it into their strategies. UGC can have many positive benefits for brands, including amplified reach, increased brand goodwill, and greater brand trust. Depending on the company objectives, the strategy may incorporate user generated content. So how do we know when UGC should be part of the mix? Here are some of the situations we encounter most often.
1 - Y…

How to Spot a Fake Review

We depend on product and service reviews to make responsible shopping decisions. But, according to a Cornell University study, consumers are horrible at discerning the difference between actual customer endorsements and fake reviews. And when pitted against Cornell's computer program, that can detect fake hotel reviews with 90 percent accuracy, human research subjects could only spot the fake reviews 50 percent of the time.
With 50 percent accuracy, why even bother reading reviews when we could just flip a coin and save ourselves a lot of time?
Luckily, we can train ourselves to be better at spotting fake reviews by using the same clues the Cornell software uses to sniff out online deceit. Here are some ways to spot spammy reviews.
1. The reviewer has a tiny internet presence When it comes to researching a product, it's important to review the reviewer. If you are shopping on Amazon, search for customer reviews marked "Amazon Verified Purchase." Verified buyers are more …

Why User Generated Content Will Win the Content Battle in Every Industry

Why User Generated Content Will Win the Content Battle in Every IndustryFacebook, Instagram, Snapchat, Tripadvisor, Quora, Foursquare, Reddit, Yelp, Pinterest, Wikipedia, and Zomato are some of the most resonating consumer internet brands in the current internet landscape. 
And they have a common thread binding them all: a. They’re all content platforms. b. Users can consume the content for free. c. There are NO “content writers” on these companies’ payrolls.
The Genesis User Generated Content (UGC) is not a new phenomenon by any stretch. Any platform where the users of the platform are also the content creators is essentially a UGC platform. In fact, the terminology web 2.0 was coined for portals leveraging UGC. Blogging, which was a way for the erstwhile reader to express his or her thoughts, was one of the first forms of UGC.
Even though the term web 2.0 was coined in 2004, one of the pioneers of UGC, Tripadvisor, had already started creating a portal which offered reviews of places, citi…

The Power Of CGR | Customer-Generated Reviews

To understand the significance of Uklipz's Customer-Generated Reviews in today’s consumer culture, here are some insights as to why this approach to marketing is critical. 70% of B2C marketers used or planned to leverage customer-generated review content in their content marketing efforts.
82% of marketers see an increase in visitor engagement when CGR is part of a brand’s website experience.57% of marketers report an increase in website traffic when CGR is featured on their sites.
Brands see that the conversion rate for shoppers who interact with CGR is 90% higher. Retailers see a conversion boost of 106% with CGR. Brands also get 101% more revenue per customer when shoppers interact with CGR during their buying journey. There is 116% revenue boost per customer for retailers as well. CGR is 20% more influential than mainstream media when deciding what to buy. They also find CGR 50% more trustworthy and 35% more memorable than content in other media. #uklipz, #stewartirvine,

Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Your brand has a life.Believe it or not, this thing you’ve created has legs to stand on, living and breathing every day. While this may sound high-minded, statistics prove otherwise. According to a study compiled by Bop Design, 54 percent of people don’t trust brands. But for those who do, 64 percent cite sharing a common bond with the brand as their primary reason for following or purchasing from them.
Why is this the case? Because your brand is your business's first impression, and if done poorly, possibly the last. To some, branding seems like a luxury investment (and in some cases, this is true). However, going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales. It's a ni…

Have Customers Given You Reviews?

Have Customers Given You Reviews?  Here Are 5 Places to Brag About Them

Find out how you can harness the power of social proof by including testimonials in several key places.
According to a 2014 study by SEO agency BrightLocal, 92 percent of consumersindicate they read reviews and testimonials when debating a purchase. It's not surprising, then, that more and more businesses are finally realizing the importance of putting this form of social proof to work.
What's more: According to the same study, 72 percent of customers say that positive testimonials make them trust a business more--and 88 percent of shoppers trust testimonials as much as personal recommendations.
So where can you place these assets to convince your customers to buy? Here are five key locations you can integrate testimonials to drive sales and boost customer confidence:
1. EMAIL Working testimonials into personalized, value-driven emails can be part of a larger narrative strategy. Instead of singing your own praise…