|74 percent of online customers say positive reviews make them trust a local business more|
3 in 5 shoppers say they find online reviews as trustworthy as a friend’s review
Consumers are more likely to trust online reviews of your business or store if the reviews have some substance. Glowing and superficial emoji and exclamation points won’t win over the person who just happens upon your site or business. 74 percent of online customers say positive reviews make them trust a local business more.
ReportLinker identified what respondents want to see in a good online review:
- 62 percent say they evaluate the content of a review. But respondents also believe a mix of good and bad reviews builds credibility.
- 58 percent say the number of reviews is important. 32 percent say that 30 or more online reviews builds credibility.
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