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Showing posts from 2017

The Path To Purchase: In-store shoppers want to read online reviews

90% of people use their smartphones in stores while they shop. 77% of all shoppers use a mobile device to search for product information while shopping in physical stores according to a consumer study commissioned by Salsify.

Digital interactions now influence 56 cents of every dollar spent in brick-and-mortar stores, according to Deloitte Consulting. These findings underscore the importance for retailers and brands to integrate digital and mobile into their marketing plans and business strategies.
In the digital realm, just having an online presence is no longer enough, to satisfy the growing demands and expectations of today’s digital consumer, it’s now critical to have an in-store shopping experience that is optimized for mobile phones. Retailers and brands must provide in-store shoppers at the point of sale with rapid access to information, relevant product content and customer reviews. Engaging with shoppers offers an opportunity for retailers to learn about any issues they may be …

12 Surprising Facts: How Online Reviews Attract Customers

The unknown can be intimidating. You come across a business, you think it’s interesting, but you’re not 100% sure how it can help you so you move on.
Maybe you do run a great business with loyal customers who love you. Maybe they’re constantly suggesting new features, spreading positive word of mouth and purchasing more and more of your product.
These customers should be able to communicate how awesome your business is – otherwise other, potential customers are going to wonder what could be wrong with you (even if there’s nothing wrong at all!)
"These days, the positive ripple effect of reviews can’t be ignored. Reviews are more than an attention grabber – readers can understand what it’s like to use your product in just a few sentences."

Yet as business owners and marketers, we want all or nothing. We want to see glowing, 5-star reviews, especially on third-party sites. Yet those honest 3 and 4 star reviews are what gets read and what is being listened to and taken seriously.

Influencer Marketing: Sure, It’s Effective, But At What Price?

“So I got the opportunity to check out the demo of this game ...” said Felix Kjellberg, a.k.a. YouTube star PewDiePie, in a 2014 video.
But it turned out that Kjellberg, who has about 48 million YouTube subscribers, was being a bit disingenuous. Actually, Warner Bros. was paying him and others tens of thousands of dollars to talk up “Shadow of Mordor,” a then-new video game.
Two years later, the Federal Trade Commission cracked down on Warner Bros., and Kjellberg offered his defense. His YouTube page had disclosed that the video was “sponsored by Warner Bros.” Kjellberg pointed out that he wasn’t required to disclose the payment but opted to do it anyway. “Yes, I could have disclosed it better,” he said. “I could have put it above the fold ...”
As scandals go, this was a small affair. Yet as more and more brands opt for influencer marketing and the Federal Trade Commission has begun monitoring the practice, such gaffes have become more common.
That’s, perhaps, a reflection of influencer m…

Uklipz - The Marketplace For Trusted Consumer Reviews

In a world of “fake news and reviews" Uklipz will be a shining beacon. Uklipz was founded on the principal that the most valuable asset of a business is their customer reviews. 

Uklipz is the app that lets consumers share what they truly appreciate about their favorite products, brands and services through video – and get paid for doing it. 

For content creators, Uklipz is a way to share opinions, unleash creativity, and earn a little money. For brands, Uklipz is authenticated crowd sourced customer reviews that can be deployed through social media channels to help drive purchase decisions and brand engagement. For everyone, Uklipz is the source for truthful, spirited reviews that people can trust. 

Join Uklipz  -- The free app is now available at iTunes and the Android playstore;

Real People | Trusted Reviews
The Marketplace For Trusted Consumer Reviews


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Growth Hacking with Customer Reviews

Consumer reviews help small businesses grow their business and revenue. Reviews increase consumer confidence, lead to improved search performance, expedite product development, and significantly influence purchasing decisions on and offline.

Consumer reviews help small businesses grow their business and revenue. Reviews not only increase consumer confidence, but they also lead directly to improved search performance, superior product and service feedback loops, and they have a significant influence on customer purchase decisions on and offline. Here's how to hack massive growth for your business using customer reviews.
Grab more sales and traffic from searchOrganic search
Your customer review rating is not only included in organic search results, but it factors into your organic search result ranking. Businesses with high review ratings get more clicks from the search results page, and the more numerous and trustworthy your review ratings, the higher you'll rank in organic search…

Is User Generated Content Right for Your Brand?

User generated content (often abbreviated to UGC) is promotional brand content created and shared by users, fans, and brand advocates. As opposed to influencer marketing, UGC is unpaid and usually created by average, everyday consumers. 
Users choose to share UGC either because they’re happy with a brand experience and want to share it, or because they’ve been incentivized to do so through a brand-run contest or promotion. It can take many shapes — from an Instagram post, to an online review, blog post, or something as simple as a single Tweet.
If it seems like UGC is everywhere, that’s probably because lots of brands are incorporating it into their strategies. UGC can have many positive benefits for brands, including amplified reach, increased brand goodwill, and greater brand trust. Depending on the company objectives, the strategy may incorporate user generated content. So how do we know when UGC should be part of the mix? Here are some of the situations we encounter most often.
1 - Y…

How to Spot a Fake Review

We depend on product and service reviews to make responsible shopping decisions. But, according to a Cornell University study, consumers are horrible at discerning the difference between actual customer endorsements and fake reviews. And when pitted against Cornell's computer program, that can detect fake hotel reviews with 90 percent accuracy, human research subjects could only spot the fake reviews 50 percent of the time.
With 50 percent accuracy, why even bother reading reviews when we could just flip a coin and save ourselves a lot of time?
Luckily, we can train ourselves to be better at spotting fake reviews by using the same clues the Cornell software uses to sniff out online deceit. Here are some ways to spot spammy reviews.
1. The reviewer has a tiny internet presence When it comes to researching a product, it's important to review the reviewer. If you are shopping on Amazon, search for customer reviews marked "Amazon Verified Purchase." Verified buyers are more …

Why User Generated Content Will Win the Content Battle in Every Industry

Why User Generated Content Will Win the Content Battle in Every IndustryFacebook, Instagram, Snapchat, Tripadvisor, Quora, Foursquare, Reddit, Yelp, Pinterest, Wikipedia, and Zomato are some of the most resonating consumer internet brands in the current internet landscape. 
And they have a common thread binding them all: a. They’re all content platforms. b. Users can consume the content for free. c. There are NO “content writers” on these companies’ payrolls.
The Genesis User Generated Content (UGC) is not a new phenomenon by any stretch. Any platform where the users of the platform are also the content creators is essentially a UGC platform. In fact, the terminology web 2.0 was coined for portals leveraging UGC. Blogging, which was a way for the erstwhile reader to express his or her thoughts, was one of the first forms of UGC.
Even though the term web 2.0 was coined in 2004, one of the pioneers of UGC, Tripadvisor, had already started creating a portal which offered reviews of places, citi…